Case Study
Working with Bolland & Co, a product consultancy in Greater Manchester, to deliver a clear, focused marketing strategy. The work covered brand positioning, content, and campaigns to help the team attract more targeted leads and strengthen their presence.
Overview
Bolland & Co is a senior-led product consultancy specialising in human-centred design and innovation. They work with digital leaders across healthcare, property, manufacturing, professional services, sport, leisure, and technology. They needed a marketing strategy that simplified their message, built consistency across channels, and generated leads through targeted content and campaigns.
Approach
Fairbank Digital joined Bolland & Co two days a week to design and deliver a three-month roadmap. The focus was on balancing quick wins with longer-term brand-building. That meant refining their value proposition, improving their social presence, and laying the groundwork for a website revamp, while also creating content that engaged their audience straight away.
Tools & Tactics
Using Illustrator, Canva and Buffer, I developed brand assets, a style guide, and planned targeted ad campaigns. I also worked on case studies, a content-led mailer, and LinkedIn brand content, with messaging tailored to digital strategy professionals, CFOs, CTOs, and tech directors. Regular analysis and optimisation kept the strategy focused on results.
Result
The strategy gave Bolland & Co a stronger, more consistent presence across channels. They now have a clear hero message, professional content ready to launch, and a pipeline for campaigns that attract the right audience. This has positioned them to scale their marketing in line with their ambitious growth plans.