Case Study
We created a modern, professional logo and submark for Towriss-Smith & Partners Ltd, a US-based recruitment agency, giving them a clean and classy visual identity to match their positioning.
Overview
Towriss-Smith & Partners Ltd, a recruitment agency in the US, needed a refreshed visual identity. They wanted a logo that felt modern and professional while maintaining a sense of class and trust.
Approach
We worked closely with the client to understand their brand values and how they wanted to be perceived. The focus was on balancing a clean, contemporary look with a professional style that would resonate with both clients and candidates.
Tools & Tactics
The project was completed using Adobe Illustrator, starting with a range of logo concepts that explored different directions. From there, I refined the strongest ideas through feedback and revisions, shaping a final design that also included a flexible submark for use across both digital and print applications.
Result
The new logo and submark gave Towriss-Smith & Partners a clear, modern identity. It’s professional, versatile, and positions them strongly within a competitive recruitment market.