Case Study
Wave Events
Complete creation and promotion of a music event, growing it from inception to 300+ attendees per night.
Overview
Wave Events is a Bradford-based electronic music night running bi-monthly. Launched in 2021 in a small pub basement, it has evolved into a high-production event, bringing world-famous DJs to the city and injecting a fresh energy into Bradford’s underground sound.
Approach
Fairbank Digital crafted a distinct yet adaptable visual identity for Wave, along with a brand tone that captures its fun and energetic vibe. Starting small, they built on each event, scaling up with bigger productions and stronger branding.
Tools & Tactics
A powerful mix of techniques was used, including a strong core brand and visual identity, interactive social media campaigns, animation, video production, PPC advertising, and print-based marketing.
Result
Wave now hosts some of the biggest DJs in the game in Bradford, including Fabio & Grooverider, DJ Hype, Dillinja, TC, Freestylers, and A.Skillz, consistently drawing 300–400 attendees per event.